Advertising doesn’t have to be hard or expensive.
Pareto’s Law (also known as Pareto Distribution) states that 80% of the outputs, in pretty much any given situation, result from 20% of the inputs. Alternatively: 80% of the results come from 20% of the effort and time; 80% of company profits come from 20% of the products and customers.
This idea was first presented to me in a book authored by Timothy Ferriss, titled The 4-Hour Workweek. Ferriss discusses this principle and others in this fantastic book.
This concept underlies the cardinal rule of advertising with a limited budget: restrict your target audience to the 10 – 20 percent of consumers that generate the most revenue.
PEOcompare has written an article with tips on how to correctly advertise to your target audience.
Perhaps the best way to get your name out there is social media. This tool is also, conveniently, free! Social networking has taken the world by storm. Everyone is always plugged-in somehow: whether they are surfing through tweets, updating their status on Facebook, or crafting their professional image on LinkedIn.
Effectively managing your social media is a skill. Today’s cyber world can be crazy, but this article might be able to help you manage your social media.
Don’t take the in-your-face approach to advertising. This is the type of overexposure to product (in this case candidates) that is rampant during election time. Yeah, the campaigns get their message across, but spend hundreds of millions of dollars to make this happen. Unless you represent Coca Cola or BMW, you probably don’t have that kind of money to spend on advertising.
I couldn’t find any data to verify this conclusion, but I would bet that 80% of a candidate’s votes (or more) come from 20% of his or her constituency.