Employee engagement: everybody wants it, but nobody really knows how to define it. Can we boil engagement down to a list of performance metrics? Are high performing employees always engaged?
No, we can’t and no, they’re not.
There’s more to engagement than measuring employee contributions. Every HR manager knows that productive employees aren't always happy employees. And sometimes your best employees jump ship for another employer.
So how exactly can we define employee engagement? And more importantly, how can we put it into practice to keep employees both happy and productive?
BlessingWhite has put together a good definition, presented in their X model of employee engagement:
According to BlessingWhite, engagement happens when maximum contribution to the organization intersects with maximum satisfaction for the employee. It’s a good explanation for why high contributors might look for work elsewhere and why satisfied employees might not contribute much.
Here’s what the X model of engagement looks like:
The goal, of course, is to bring your employees into the top section of the model, where high satisfaction intersects with maximum contribution, producing a fully engaged employee. But the other three categories are present in every workplace as well.
There’s also a fifth category: the “almost” engaged. These employees hang out in the middle of the X. They’re not fully engaged, but they’re reasonably happy and doing a decent job in their role. Most companies overlook this category, focusing their efforts on the employees who are either not happy or not contributing—or both. Ignoring the almost engaged would be a mistake, however. Without an intentional engagement strategy, they will easily become less satisfied or less productive.
So what can you do to promote engagement across the board?
According to BlessingWhite, engagement has to be more than a company initiative or an annual theme. It needs to infuse your culture. To make that happen, everyone has to be involved, from your top executives down to the intern you hired last week.
Here’s how you can encourage every employee to contribute to a culture of engagement:
These are all lofty goals, but how do you implement them in practice? That’s where your HR tech comes in.
Used strategically, HR tech should help you foster communication and development in your workforce. Here are a few ways to do that:
Technology isn’t a one-and-done solution for an engagement problem. In fact, there is no such thing. As BlessingWhite points out, engagement has to be a priority every single day. It takes intentional effort on the part of company leaders to foster a true culture of engagement.
But your HCMS can give you the tools you need to put your plans into action. And with the advancements being made in today’s technology, every company can take the next step toward a more engaged workforce.
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